New €100k campaign aims to get more ‘staycationers’ to buy local gifts
Actor Amy Huberman to front Design & Crafts Council’s #MadeLocal initiative in radio ads to help boost sales for craft makers and retailers
A €100,000 campaign has been launched aimed at encouraging staycationers to buy locally-made gifts and mementos. Fronted by actor Amy Huberman, the nationwide #MadeLocal campaign is an initiative of the Design & Crafts Council Ireland (DCCI).
Rosemary Steen, DCCI chief executive, said its aim was to help boost sales for Irish makers and small independent craft retailers around the country.
“We launched the campaign last Wednesday ahead of the August bank holiday weekend because we...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Willie O’Reilly: Pressing home the point that truth is not a luxury
As guardians of values such as integrity, newspapers have a role to play in stopping the rot that is the eroding of trust on social media and virtual channels
A new chapter in the story of Ireland’s literary journals
The lengthy closure of bookshops has led to lower sales for indigenous magazines, but it’s not all bad news, as increased Arts Council funding and the move to subscription models have provided alternative income
Pandemic influencer ads costing €200k ‘particularly effective’
Ads involving social media influencers aimed at educating young people about Covid-19 were viewed 18.8 million times
Mark Little regrets Rusbridger’s loss to media commission
The Storyful founder says the former Guardian editor was making an important contribution to the Future of Media Commission from which he resigned over a Roy Gleenslade article from 2014