MiWadi campaign fortifies message about added vitamins

The Irish squash brand is targeting health-conscious consumers with its new Let There Be Fruit campaign

15th August, 2021
MiWadi campaign fortifies message about added vitamins
MiWadi’s Let There Be Fruit campaign will run throughout the summer months

The health demands of Irish shoppers have provided the motivation for a €1 marketing million campaign from MiWadi, the Irish squash juice brand, which has reformulated its 0 per cent sugar range so that the products are now fortified with vitamins B, D and Zinc.

The campaign, entitled Let There Be Fruit, will run throughout the summer months and entails a new TV commercial, in-store advertising, PR, social and a national broadcast media partnership with Today...

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