Media: Why one creative agency says no to working with for-profit businesses
Niall Cowley’s agency We The People works only with non-profit and public sector organisations devoted to social and environmental good, and its turnover has grown eightfold in the past two years
Niall Cowley has turned down the chance to work on campaigns that other marketers and communications professionals would probably have jumped at.
“We’ve had big tech companies come to us and ask us to work with them on environment, social and governance projects, and we’ve said no,” Cowley, the founder of the Dublin marketing agency We The People, said.
“We’ve turned down very lucrative contracts because they didn’t fit with our philosophy.”
That philosophy means ...
