Wednesday January 22, 2020

Maximum and Core reach agreement to end blackout

Letter from Maximum’s new chief executive outlined framework to restart commercial relationship between Joe.ie publisher and media-buying giant

Aaron Rogan

News Correspondent

@aarrogan
12th January, 2020
Joe.ie founder Niall McGarry stepped down due to the controversy around the inflated listenership figures

Maximum Media has reached an agreement with Ireland’s largest media-buying agency to end a nine-week blackout of its publications.

Core suspended all campaigns with the Joe.ie and Her.ie publisher in November when it emerged that audio plays on the 2017 AIB-sponsored Capital B podcast were artificially boosted. Maximum was aware of the incident at the time, but did not inform Core or AIB.

A letter sent to Core on Thursday by Maximum’s...

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