Maximum and Core reach agreement to end blackout

Letter from Maximum’s new chief executive outlined framework to restart commercial relationship between publisher and media-buying giant

Aaron Rogan

News Correspondent @aarrogan
12th January, 2020
Maximum and Core reach agreement to end blackout founder Niall McGarry stepped down due to the controversy around the inflated listenership figures

Maximum Media has reached an agreement with Ireland’s largest media-buying agency to end a nine-week blackout of its publications.

Core suspended all campaigns with the and publisher in November when it emerged that audio plays on the 2017 AIB-sponsored Capital B podcast were artificially boosted. Maximum was aware of the incident at the time, but did not inform Core or AIB.

A letter sent to Core on Thursday by Maximum’s...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Niall Gibbons advises chief executives to ‘keep the message short, relevant and broad’

Willie O’Reilly: Why we need roaming for our holiday viewing

Willie O’Reilly: What have the Romans ever done for our entertainment? Quite a lot actually

Ireland’s media habits returning to normal after a ‘skewed’ 2020