Maximum and Core reach agreement to end blackout

Letter from Maximum’s new chief executive outlined framework to restart commercial relationship between Joe.ie publisher and media-buying giant

Aaron Rogan

News Correspondent @aarrogan
12th January, 2020
Maximum and Core reach agreement to end blackout
Joe.ie founder Niall McGarry stepped down due to the controversy around the inflated listenership figures

Maximum Media has reached an agreement with Ireland’s largest media-buying agency to end a nine-week blackout of its publications.

Core suspended all campaigns with the Joe.ie and Her.ie publisher in November when it emerged that audio plays on the 2017 AIB-sponsored Capital B podcast were artificially boosted. Maximum was aware of the incident at the time, but did not inform Core or AIB.

A letter sent to Core on Thursday by Maximum’s...

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