Monday June 1, 2020

Maxed out: how a hip digital publisher crashed and burned

Just two years ago, Maximum Media was Ireland’s most influential digital publisher. But in the last fortnight, founder Niall McGarry has lost control of the company and it is set to enter examinership. This is the story of the rise and fall of a new media powerhouse

Aaron Rogan

News Correspondent

@aarrogan
24th May, 2020
2
Over the last two weeks, Niall McGarry has lost control of Maximum Media. Picture: Fergal Phillips

When Niall McGarry appeared on The Late Late Show two years ago, he was the model of success. Confident and garrulous, the 42-year-old Mayoman regaled Ryan Tubridy with the tale of his entrepreneurial rise from a teenager selling pumpkins to supermarkets in Castlebar to becoming the founder of Maximum Media, the biggest digital publisher in Ireland.

McGarry talked of his realistic ambitions of cracking the more lucrative British market. He spoke about how his brand’s...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Sarah McInerney has been adept at steering the Today show. But can she win over the listeners’ hearts and minds?

Willie O'Reilly | 1 day ago

The event company behind the Kaleidoscope family music festival is now focusing on remote ‘employee engagement’ for large companies

Elaine O'Regan | 1 day ago

People are turning to reliable Irish journalists who are making Twitter an authoritative source of breaking news. However, women journalists make up less than third of Ireland‘s top 100 news tweeters

Doug Keatinge | 1 day ago