Marketing institute links up with Berkeley for ’unique’ leadership skills programme

The six-month course will combine ’consumer-centric marketing with data-driven business and agile leadership’, according to MII chief executive David Field

13th June, 2021
Marketing institute links up with Berkeley for ’unique’ leadership skills programme
David Field, chief executive of the Marketing Institute of Ireland: The pandemic has caused business leaders to develop a deeper appreciation of effective marketingFergal Phillips.

A desire to help senior Irish marketers develop their leadership skills has led to the establishment of a new global marketing programme with Berkeley Global, University of California.

The Marketing Institute of Ireland (MII) programme, which will run over six months culminating in a four-day visit to Silicon Valley, aims to give participants an in-depth understanding of trends including the use of data and analytics to drive marketing decisions.

It will be primarily conducted online...

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