Kellogg hopes good-natured gifs will be all-round market winner

Irish agency Girls + Boys is targeting a health-conscious demographic with a digital and outdoor campaign for Kellogg’s sugar-free granola

8th March, 2020
Kellogg hopes good-natured gifs will be all-round market winner
Aoife Murphy of Boys & Girls: “Gifs are popular on social media and, when something is more enjoyable to look at, it draws you in and you are more likely to absorb the message.” Picture: Fergal Phillips

Can a gif tempt health-conscious customers to buy a new cereal? Boys + Girls is hoping so.

The Irish-owned ad agency won the contract to manage advertising for WK Kellogg, a sugar-free granola brand, across Europe, the Middle East and Africa last April. It pitched successfully for the account against two other Irish agencies and Leo Burnett London. Leo Burnett‘s original launch campaign for the brand was titled ‘Be a Force of Nature’....

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