Kellogg hopes good-natured gifs will be all-round market winner

Irish agency Girls + Boys is targeting a health-conscious demographic with a digital and outdoor campaign for Kellogg’s sugar-free granola

8th March, 2020
Kellogg hopes good-natured gifs will be all-round market winner
Aoife Murphy of Boys & Girls: “Gifs are popular on social media and, when something is more enjoyable to look at, it draws you in and you are more likely to absorb the message.” Picture: Fergal Phillips

Can a gif tempt health-conscious customers to buy a new cereal? Boys + Girls is hoping so.

The Irish-owned ad agency won the contract to manage advertising for WK Kellogg, a sugar-free granola brand, across Europe, the Middle East and Africa last April. It pitched successfully for the account against two other Irish agencies and Leo Burnett London. Leo Burnett‘s original launch campaign for the brand was titled ‘Be a Force of Nature’....

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Business Post takes home five prizes at Justice Media awards

Media Business Post 9 hours ago

Big tech could be made to pay for Irish media content

Media Daniel Murray 2 days ago

Kavaleer launches quest with Toy Show hero Adam

Media Eva Short 5 days ago

Baptism of fire with a front-page appearance

Media Willie O'Reilly 5 days ago