Kellogg hopes good-natured gifs will be all-round market winner
Irish agency Girls + Boys is targeting a health-conscious demographic with a digital and outdoor campaign for Kellogg’s sugar-free granola
Can a gif tempt health-conscious customers to buy a new cereal? Boys + Girls is hoping so.
The Irish-owned ad agency won the contract to manage advertising for WK Kellogg, a sugar-free granola brand, across Europe, the Middle East and Africa last April. It pitched successfully for the account against two other Irish agencies and Leo Burnett London. Leo Burnett‘s original launch campaign for the brand was titled ‘Be a Force of Nature’....
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Business Post takes home five prizes at Justice Media awards
Our reporters win top awards for a report on Kingspan’s involvement in Grenfell Tower and a piece that asked female leaders to reflect on the landmark cases that shaped life for women in Ireland
Big tech could be made to pay for Irish media content
The Future of Media Commission is exploring ways to curb ‘the absolute takeover of the advertising space by big tech companies’