Kellogg hopes good-natured gifs will be all-round market winner
Irish agency Girls + Boys is targeting a health-conscious demographic with a digital and outdoor campaign for Kellogg’s sugar-free granola
Can a gif tempt health-conscious customers to buy a new cereal? Boys + Girls is hoping so.
The Irish-owned ad agency won the contract to manage advertising for WK Kellogg, a sugar-free granola brand, across Europe, the Middle East and Africa last April. It pitched successfully for the account against two other Irish agencies and Leo Burnett London. Leo Burnett‘s original launch campaign for the brand was titled ‘Be a Force of Nature’....
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
Willie O’Reilly: RTÉ blunder sets a bad benchmark for future transgressions
Calling out the broadcaster’s non-compliance with Covid restrictions at retirement ‘do’ is correct. But we should learn from it and move beyond it, quickly
Dublin buildings and streets to host The Best of Us exhibition
ICAD’s citywide public exhibition, showcasing work of Ireland’s design and advertising community, will feature projections onto buildings, digital billboards and more
Media matters: Kinetic looks to brighten the world outdoors for the Christmas splurge
The agency’s campaign for Zalando is using street murals and bus shelter ads as research reveals the power of the local audience, as well as an expected increase in city centre footfall