Joe.ie publishers gave inflated audience figures to advertisers, audit finds

Discrepancies in Maximum Media’s reported performance reports follow its admission last year that it used a “click farm” to hike up listenership figures

Aaron Rogan

News Correspondent @aarrogan
9th February, 2020
Joe.ie publishers gave inflated audience figures to advertisers, audit finds
Niall McGarry was the founder of Maximum Media

Maximum Media used inaccurate audience figures in reports given to advertisers over a number of years according to an audit conducted by a media buying firm, the Business Post has learned.

Sources in both Joe.ie publisher Maximum and advertising firm Group M said discrepancies had been found in a number of the original performance reports issued for sponsored campaigns which ran from 2017 to 2019. The figures were said to be higher than...

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