Joe.ie publishers gave inflated audience figures to advertisers, audit finds
Discrepancies in Maximum Media’s reported performance reports follow its admission last year that it used a “click farm” to hike up listenership figures
Maximum Media used inaccurate audience figures in reports given to advertisers over a number of years according to an audit conducted by a media buying firm, the Business Post has learned.
Sources in both Joe.ie publisher Maximum and advertising firm Group M said discrepancies had been found in a number of the original performance reports issued for sponsored campaigns which ran from 2017 to 2019. The figures were said to be higher than...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
Nokia looks to make a connection with the words of George the Poet
Short Moving Stories are messages of inspiration by writers and influencers which seek to engage on an emotional level with customers, says Stephen Taylor chief marketing officer at Nokia phones
Willie O’Reilly: RTÉ’s digital shutdown is a lost opportunity
The decision to dump digital audio broadcasting 15 years into this service is a poor strategic move which may have to be revisited in the future
Last exit: O’Brien says final goodbye to Irish media scene
Denis O’Brien’s stormy romance with the Irish media is finally coming to an end. But his plans for Digicel may end up making his losses here look like small change
Bauer’s purchase of O’Brien’s radio empire is shake-up time
The German publishing and broadcasting company Bauer Media which has bought the Communicorp stable of radio stations is likely to energise a moribund Irish radio industry that has, nevertheless, managed to hold onto its listeners