Tuesday June 2, 2020

Joe discovers chasing clicks may not chase up revenues

An administrator has been appointed to Maximum Media’s British business as advertising on the viral content site Joe.co.uk dries up due to the Covid 19 crisis. The irony is that there has been an increase in traffic to established newspaper websites

Ian Guider

Markets Editor

24th May, 2020
Clicks and views don’t automatically translate into revenues and profits

Oli Dugmore, the head of politics for Joe.co.uk, proudly told BBC Radio 4’s Media Show last year about how big the site had become. Some 40 million views had been racked up on a video that had gone viral.

A mash-up of Theresa May’s voice over Snoop Dogg’s Still D R E may not be what some consider political coverage, but it generated many more views than any other piece of political content...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Niall McGarry, founder of the digital media company, insists he has a vital role to play in the insolvent firm’s examinership process

Aaron Rogan | 2 days ago

The controversial comedian and highly influential podcast host believes strongly that no ideas should be censored

Aaron Rogan | 2 days ago

TV advert for Vitara SUV will no longer be aired in existing format as ASAI found driver’s offroad manoeuvres in ad inappropriate

Daniel Murray | 2 days ago