Friday November 27, 2020

Jameson launches bottle-top tech campaign

Whiskey maker’s new digital platform allows phone users to connect by ‘tapping the cap’

8th March, 2020
Jameson is distributing whiskey with caps fitted with smartphone-friendly technology. Customers can win tickets for an exclusive gig, featuring Loah and The Scratch. Picture: Andres Poveda

Jameson has launched a tech-driven marketing initiative that gives a new meaning to the term “on tap”.

The Irish distiller is distributing 1.5 million bottles of whiskey in the Irish market with caps fitted with smartphone-friendly technology. By tapping their phone against the caps, customers will be able to register for exclusive live events, experiences and rewards on the Jameson Connects digital platform.

Fiona Curtin, global communications and planning director at Jameson, said the...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The owner has acquired the Lovin Media Group in a bid to further extend its reach in the 20-30 age group

Elaine O'Regan | 5 days ago

Consumption of the ‘quality press’ was in steep decline but newspapers such as the New York Times and Washington Post effectively became the opposition to his government

Willie O'Reilly | 1 week ago

A new offering from Woodie’s focuses on the importance of community while SuperValu puts the emphasis on family and promoting local retailers

Elaine O'Regan | 1 week ago