Wednesday April 1, 2020

Jameson launches bottle-top tech campaign

Whiskey maker’s new digital platform allows phone users to connect by ‘tapping the cap’

8th March, 2020
Jameson is distributing whiskey with caps fitted with smartphone-friendly technology. Customers can win tickets for an exclusive gig, featuring Loah and The Scratch. Picture: Andres Poveda

Jameson has launched a tech-driven marketing initiative that gives a new meaning to the term “on tap”.

The Irish distiller is distributing 1.5 million bottles of whiskey in the Irish market with caps fitted with smartphone-friendly technology. By tapping their phone against the caps, customers will be able to register for exclusive live events, experiences and rewards on the Jameson Connects digital platform.

Fiona Curtin, global communications and planning director at Jameson, said the...

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