It’s a bad ad strategy to try people’s patience

Consumers, in general, understand the need for advertising, but there’s a limit to their tolerance and companies would do well to respect it

2nd February, 2020
It’s a bad ad strategy to try people’s patience

Sometimes advertising can be just plain annoying. It can be too much or too intrusive. When this happens, the consumer is quick to make their displeasure known.

The good citizens of Lille in northern France have said that enough is enough. They want a city where the public space is just that, for public use. They do not want advertising. The belief is that all outdoor ads should be banned. On-street video screens and billboards...

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