It’s a bad ad strategy to try people’s patience
Consumers, in general, understand the need for advertising, but there’s a limit to their tolerance and companies would do well to respect it
Sometimes advertising can be just plain annoying. It can be too much or too intrusive. When this happens, the consumer is quick to make their displeasure known.
The good citizens of Lille in northern France have said that enough is enough. They want a city where the public space is just that, for public use. They do not want advertising. The belief is that all outdoor ads should be banned. On-street video screens and billboards...
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Willie O’Reilly: Pressing home the point that truth is not a luxury
As guardians of values such as integrity, newspapers have a role to play in stopping the rot that is the eroding of trust on social media and virtual channels
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The Storyful founder says the former Guardian editor was making an important contribution to the Future of Media Commission from which he resigned over a Roy Gleenslade article from 2014