Saturday April 4, 2020

IRS+ boosts brands’ signal by tailoring ads to local radio

The organisation’s new campaign aims to harness the power of its 15 stations and combined audience of 1.2 million listeners

22nd March, 2020
Peter Smyth, the chief executive of IRS+ who have launched the Local is Loud! campaign to show the benefits of advertising on its stations. Picture: Paul Sharp

With 1.2 million daily listeners, the 15 local radio stations represented by IRS+ represent a huge audience for advertisers. The problem for the sales and marketing house was that it did not feel it was getting its fair share of annual ad spending in the Irish market.

With that in mind, the company has launched a campaign called Local is Loud! to show brands the benefits of advertising on its stations.

IRS+ handles radio advertising, sponsorship and...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

If the crisis lasts for about three months, most Irish media outlets will be able to survive. Any longer than that, and it will be game over for many of them

Willie O'Reilly | 6 days ago

With spending down across the board, what’s important for brands and advertisers now is supporting their communities and adapting to their needs

Elaine O'Regan | 6 days ago

Big Seven Media runs a lifestyle platform aiming to provide clutter-free travel content

Róisín Burke | 6 days ago