For Orlando Wood, the talking meerkats in the Compare the Market adverts are not just a cute gimmick. They are a symbol of something valuable that the advertising world is fast forgetting.
The London-based marketing researcher has a pessimistic view of his industry. He published a book last year, Lemon, with the subtitle: “How the advertising brain turned sour”.
In it, Wood argues that, in the past 15 years or so, advertising has...
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