Greencastle gets itself some Lovin in brand buyout

The Joe.ie owner has acquired the Lovin Media Group in a bid to further extend its reach in the 20-30 age group

22nd November, 2020
Greencastle gets itself some Lovin in brand buyout
Liam Harrington, the chief business officer of Iconic Labs and Paul O’Donohoe, partner, Greencastle Capital

Affiliate marketing, bespoke branded content and events all feature in the commercial plans for Lovin Media Group, the Irish digital and social media publisher acquired earlier this month by Greencastle Capital.

Seven years after it was first launched by Niall Harbison, the Tyrone-born former chef and digital entrepreneur, Lovin Media will begin 2021 as one of several online brands now owned by Greencastle in Ireland.

As the latest addition to Greencastle’s Irish portfolio, Lovin Media will...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Related Stories

Dingle student’s story of dancer’s pandemic experience wins journalism prize

Media Eva Short 1 day ago

Marketing institute links up with Berkeley for ’unique’ leadership skills programme

Media Eva Short 1 day ago

Willie O’Reilly: Could Covid meet its match this summer?

Media Willie O'Reilly 2 days ago

Willie O’Reilly: Osaka’s silence is a talking point in the media money game

Media Willie O'Reilly 1 week ago