Greencastle gets itself some Lovin in brand buyout

The owner has acquired the Lovin Media Group in a bid to further extend its reach in the 20-30 age group

22nd November, 2020
Greencastle gets itself some Lovin in brand buyout
Liam Harrington, the chief business officer of Iconic Labs and Paul O’Donohoe, partner, Greencastle Capital

Affiliate marketing, bespoke branded content and events all feature in the commercial plans for Lovin Media Group, the Irish digital and social media publisher acquired earlier this month by Greencastle Capital.

Seven years after it was first launched by Niall Harbison, the Tyrone-born former chef and digital entrepreneur, Lovin Media will begin 2021 as one of several online brands now owned by Greencastle in Ireland.

As the latest addition to Greencastle’s Irish portfolio, Lovin Media will...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Last exit: O’Brien says final goodbye to Irish media scene

Media Ian Guider 1 day ago

Bauer’s purchase of O’Brien’s radio empire is shake-up time

Emmy Award-winning couple draws up plans for animation hub in Dundalk

Media Elaine O'Regan 2 days ago

Willie O’Reilly: Media commission can’t be just a worthy talking shop

Media Willie O'Reilly 2 days ago