Sunday August 9, 2020

Greencastle acquires British and Irish arms of

The combined operation will be managed by Iconic Labs, the London-listed media publisher, which will run the company from Dublin and invest in expanding the publisher’s suite of brands

Ian Guider

Markets Editor

8th July, 2020
The Joe media brand is expected to return to profitability by 2021 if not sooner, according to Iconic labs which will run the company after it has been acquired by Greencastle

The fate of Joe, the digital publisher, has been resolved with the company’s British and Irish arms being acquired by Greencastle, an investment fund, bringing months of uncertainty over its future to an end.

Greencastle is acquiring Joe’s British business from administrators in KPMG, having fended off more than a dozen bids for the assets. It will soon acquire its Irish business from examinership once it receives regulatory approval.

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