GoMo’s strategy: do one thing, and do it brilliantly
The sim-only mobile phone operator has used a lively teaser campaign and a simple message to great effect, racking up 250,000 customers in 16 months
In the 16 months since its launch in Ireland, GoMo, Eir’s sim-only mobile phone operator, has racked up 250,000 customers. But before a single one of them had signed up, the company had already carried out a major marketing push.
By the time of GoMo’s official launch in October 2019, a teaser campaign running across digital, radio, print and out-of-home sites nationwide had been up and running for six weeks. Now, its full impact has ...