Monday September 21, 2020

Future of in-person retail will be about experience

The challenge is in making the most of the sped-up migration online while re-imagining the next stage for the high street, says David Field of MII

9th August, 2020
David Field, interim chief executive of the Marketing Institute of Ireland: ‘I don’t think the high street is dead by any stretch of the imagination, but there are certainly challenging times ahead.’ Picture: Fergal Phillips

David Field watched the recent impact of the Covid-19 restrictions on consumer habits in Ireland with interest.

For Field, who was appointed interim chief executive at the Marketing Institute of Ireland (MII) in April, the sudden acceleration in the march online intensified a trend that was already well underway.

The lockdown measures introduced in Ireland and overseas at the onset of the pandemic forced numerous well-known retailers with a presence on Irish high streets, including...

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