Festive ad campaigns cosy up to idea of home
A new offering from Woodie’s focuses on the importance of community while SuperValu puts the emphasis on family and promoting local retailers
Family, home, community. Perhaps unsurprisingly, given the year that’s in it, these are the key themes linking two new major Christmas ad campaigns from Woodie’s and SuperValu, the Irish-owned retail chains.
Mrs Higgins, Woodie’s 60-second offering, will debut this evening on RTÉ and Virgin Media. It has a particular focus on community and the changing role of the home in people’s lives this year.
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
RTÉ expanded loan facilities and refinanced debts in 2019, latest accounts show
Losses at national broadcaster fell as public funding and revenue increased
Non-alcoholic drinks firm targets Gen Z in Dry January campaign
The Naked Collective is using Irish artists and social media personalities to promote its So.Beer brand
Iconic Labs shareholder seeks ‘urgent review’ of direction at the company
The media firm has a management services agreement with Greencastle Capital, which took control of the Joe.ie and Her.ie publisher late last year
Willie O’Reilly: A long overdue reckoning for the giants of social media
The recent events in Washington DC have seen Facebook and Twitter diving for cover as they try to wash their hands of responsibility. It won’t work