Every Moment Counts for Hollywood star Keoghan in pub reopening campaign

The new advertisement will highlight the importance of socialising in a safe and sustainable way to ’make that last’ as the hospitality industry emerges from lockdown

6th June, 2021
Every Moment Counts for Hollywood star Keoghan in pub reopening campaign
Actor Barry Keoghan during filming of the new Guinness ad in The Duke of York pub, Belfast. Picture: Andres Poveda

Guinness has launched a new campaign, Every Moment Counts, to coincide with the easing of lockdown restrictions and the re-opening of Ireland’s hospitality industry.

Barry Keoghan, the Irish actor of Dunkirk fame, stars in the 30-second ad, which will run across various channels until August 29.

“It’s a message from Barry, peer to peer, talking about the excitement of the pub reopening and what we have missed,” Alexa Wolff, marketing manager for Guinness Europe,...

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