Elaine Byrne: In the year of Covid, Christmas ads brim with extra poignancy

Christmas ads are always tearjerkers, but this year they truly remind us what we have, and what we’re missing

20th December, 2020
Elaine Byrne: In the year of Covid, Christmas ads brim with extra poignancy
The Guinness ad has added poignancy this year with the line “Don’t forget to turn the lights off” reminding us that pubs have been closed since March

I was in the car, on the way to the childminder to pick up our 16-month-old twins, when it ambushed me on the radio. “There’s something about Christmas. There’s something about it that creeps inside and finds the child in you,” intoned the distinctive voice of Peter Caffrey, the late actor.

The 90-second ad for Barry’s Tea tells the heartwarming story of Martin, a father who remembers the joy...

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