Saturday December 14, 2019

Digital publishers to hold meeting over Maximum revelations

Listenership numbers for sponsored podcast were boosted by use of ‘click farm’

Aaron Rogan

News Correspondent

@aarrogan
24th November, 2019
Mayo businessman Niall McGarry founder of Maximum Media (Pic: Fergal Phillips)

Digital publishers and broadcasters will hold a special meeting tomorrow to consider the revelation that listenership figures on sponsored Maximum Media content were falsely inflated.

Ireland’s largest media agency Core suspended all its campaigns with the Joe.ie and Her.ie publisher after it emerged that audio-plays on a 2017 episode of an AIB-sponsored Capital B podcast was boosted by the use of a click farm.

A click farm is a term used to...

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