Thursday January 23, 2020

Digital publishers to hold meeting over Maximum revelations

Listenership numbers for sponsored podcast were boosted by use of ‘click farm’

Aaron Rogan

News Correspondent

@aarrogan
24th November, 2019
Mayo businessman Niall McGarry founder of Maximum Media (Pic: Fergal Phillips)

Digital publishers and broadcasters will hold a special meeting tomorrow to consider the revelation that listenership figures on sponsored Maximum Media content were falsely inflated.

Ireland’s largest media agency Core suspended all its campaigns with the Joe.ie and Her.ie publisher after it emerged that audio-plays on a 2017 episode of an AIB-sponsored Capital B podcast was boosted by the use of a click farm.

A click farm is a term used to...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Disney takes seven places in the top ten most-watched movies in Ireland

Elaine O'Regan | 4 days ago

While the parties gear up for the usual pantomime and posturing, the public’s attention is focused firmly elsewhere – on the return of Love Island

Willie O'Reilly | 4 days ago

Revised strategy aims to ensure state broadcaster meets €60 million budget cut commitments

Aaron Rogan | 4 days ago