Digital publishers to hold meeting over Maximum revelations

Listenership numbers for sponsored podcast were boosted by use of ‘click farm’

Aaron Rogan

News Correspondent @aarrogan
24th November, 2019
Digital publishers to hold meeting over Maximum revelations
Mayo businessman Niall McGarry founder of Maximum Media (Pic: Fergal Phillips)

Digital publishers and broadcasters will hold a special meeting tomorrow to consider the revelation that listenership figures on sponsored Maximum Media content were falsely inflated.

Ireland’s largest media agency Core suspended all its campaigns with the Joe.ie and Her.ie publisher after it emerged that audio-plays on a 2017 episode of an AIB-sponsored Capital B podcast was boosted by the use of a click farm.

A click farm is a term used to...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Livescore users will not have to bet to watch matches

Media Aaron Rogan 4 days ago

Willie O’Reilly: Continue to evolve, or get left behind, in the new digital ecosphere

Media Willie O'Reilly 6 days ago

Vodafone in advertising sector first as it tells story of childhood from two sides

Media Eva Short 1 week ago

Willie O’Reilly: Taliban’s treatment of the media will be a litmus test

Media Willie O'Reilly 1 week ago