Saturday September 19, 2020

Cutting edge: how Limerick is turning its reputation around

The council’s head of marketing Laura Ryan is determined to banish the city and county’s image problem for good, and has enlisted London‘s M&C Saatchi for a major rebrand

2nd February, 2020
Laura Ryan, Head of Marketing and Communications Limerick City and County Council and David Glass, Chief Strategist, M&C Saatchi pictured at the launch of ‘Limerick: Atlantic Edge, European Embrace’. Picture: Alan Place

When Laura Ryan moved from Dooradoyle to Dublin, she was left under no illusions about her home county’s image problem. “When I was working as a journalist in Dublin, people would ask me if Limerick was as bad as they had heard, even though they had never even been here,” she said.

Now, as head of marketing and communications at Limerick City and County Council, she is overseeing a major rebranding...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Delays in establishing the Future of Media Commission is putting the independent production sector, and the jobs of 7,000 people, at risk

Anthony Muldoon | 2 days ago

Media group disposes of to British sports marketing specialists

Róisín Burke | 6 days ago

Brand and marketing strategy director Nicky Doran is behind Davy’s collaboration with the National Concert Hall and musician Iarla Ó Lionáird

Elaine O'Regan | 6 days ago