Crisis means finding a brand new way of advertising

With spending down across the board, what’s important for brands and advertisers now is supporting their communities and adapting to their needs

29th March, 2020
3
Eamon Fitzpatrick, managing director at IPG Mediabrands

Covid-19’s impact on advertising in Ireland has been swift and sudden. With the abrupt fall-off in consumer spending and a slowdown in commercial activity beyond core services, brands are having to grapple with how best to reach a preoccupied public.

Julie Murray, the strategic planning director at JWT Folk, said the Dublin-based ad agency had turned to lessons learned by brands during previous crises such as the most recent financial crash and the...

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