Covid-19 puts much of the media on borrowed time

If the crisis lasts for about three months, most Irish media outlets will be able to survive. Any longer than that, and it will be game over for many of them

29th March, 2020
Covid-19 puts much of the media on borrowed time
The fall in ad revenue will hurt all media outlets over the next few months

It may be a trite comment at this time of national crisis, but money makes the world go round. And when there is not enough of it, the world can stop. Very abruptly.

TV, radio, newspapers and social media all rely, to different degrees, on advertising revenue. It is the communication strategies of their clients that helps pay the wages of their staff and keeps the lights on in their offices.

The next few months...

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