Covid-19 puts much of the media on borrowed time
If the crisis lasts for about three months, most Irish media outlets will be able to survive. Any longer than that, and it will be game over for many of them
It may be a trite comment at this time of national crisis, but money makes the world go round. And when there is not enough of it, the world can stop. Very abruptly.
TV, radio, newspapers and social media all rely, to different degrees, on advertising revenue. It is the communication strategies of their clients that helps pay the wages of their staff and keeps the lights on in their offices.
The next few months...
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