Core maintaining ad blackout of Maximum Media

Ireland’s largest media buying agency says the scandal around the Joe.ie and Her.ie publisher is ‘still mired in negativity, uncertainty and controversy’

Aaron Rogan

News Correspondent @aarrogan
22nd December, 2019
Core maintaining ad blackout of Maximum Media
Core’s managing director of investment, Colm Sherwin

The fallout from Maximum Media’s false boosting of audience figures on a podcast is “still mired in negativity, uncertainty and controversy”, Ireland’s largest media buying agency has told its staff.

Core Media confirmed that it had found no other instances of fraud in its review of past campaigns with the Joe.ie and Her.ie publisher, but said that it would not be reinstating advertising at this time.

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