Core maintaining ad blackout of Maximum Media
Ireland’s largest media buying agency says the scandal around the Joe.ie and Her.ie publisher is ‘still mired in negativity, uncertainty and controversy’
The fallout from Maximum Media’s false boosting of audience figures on a podcast is “still mired in negativity, uncertainty and controversy”, Ireland’s largest media buying agency has told its staff.
Core Media confirmed that it had found no other instances of fraud in its review of past campaigns with the Joe.ie and Her.ie publisher, but said that it would not be reinstating advertising at this time.
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