Brands must practise before they preach
Many companies have responded to the Black Lives Matter protests over the death of George Floyd, but it’s vital to examine your own record before weighing in on such a serious issue
Two years ago, to mark the 30th anniversary of its famed tagline Just do it, Nike, the sportswear brand, released an ad featuring Colin Kaepernick.
A former quarterback with the San Francisco 49ers, Kaepernick had made headlines in 2016 by refusing to stand for the US national anthem at a series of pre-season games.
In an interview with NFL Media, Kaepernick said he had chosen not to stand because he did not want to show pride...
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Willie O’Reilly: Trump gets personal with a special message
The former US president, holed up at Mar-a-Lago, has found a way to promote his brand and make a little extra cash as he contemplates his next move
Dynamo moves to digital-first strategy to keep brands moving
The agency, which has restructured its management team, says a company’s identity is no longer a static thing but must be responsive
Best in Fest lands contract to manage two family festivals
The events consultancy will oversee Waterford Harvest Festival in September and Winterval in the city at Christmas
Business Post chief executive appointed as Newsbrands Ireland chairman
Colm O’Reilly takes up role representing news publishers, stating that ‘collaboration is vital to meet the challenges facing the industry’