Brands must practise before they preach
Many companies have responded to the Black Lives Matter protests over the death of George Floyd, but it’s vital to examine your own record before weighing in on such a serious issue
Two years ago, to mark the 30th anniversary of its famed tagline Just do it, Nike, the sportswear brand, released an ad featuring Colin Kaepernick.
A former quarterback with the San Francisco 49ers, Kaepernick had made headlines in 2016 by refusing to stand for the US national anthem at a series of pre-season games.
In an interview with NFL Media, Kaepernick said he had chosen not to stand because he did not want to show pride...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Watch: NewsBrands Ireland Journalism Awards live stream
Business Post in the running in 11 categories
Business Post gets seven nominations in Smurfit journalism awards
The nominations were received by six Business Post journalists across four categories
Niall Gibbons advises chief executives to ‘keep the message short, relevant and broad’
Recently named the most influential chief executive on LinkedIn for the second year in a row, Niall Gibbons of Tourism Ireland explains why it is best to stick to the facts online
Willie O’Reilly: Why we need roaming for our holiday viewing
European television could do with some harmonisation, but even when you’re far from home, you can still immerse yourself in events on our little island