Brands must practise before they preach

Many companies have responded to the Black Lives Matter protests over the death of George Floyd, but it’s vital to examine your own record before weighing in on such a serious issue

7th June, 2020
Brands must practise before they preach
Colin Kaepernick featured in this famous Nike ad after his national anthem stance over racial injustice in the US

Two years ago, to mark the 30th anniversary of its famed tagline Just do it, Nike, the sportswear brand, released an ad featuring Colin Kaepernick.

A former quarterback with the San Francisco 49ers, Kaepernick had made headlines in 2016 by refusing to stand for the US national anthem at a series of pre-season games.

In an interview with NFL Media, Kaepernick said he had chosen not to stand because he did not want to show pride...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Willie O’Reilly: Trump gets personal with a special message

Media Willie O'Reilly 10 hours ago

Dynamo moves to digital-first strategy to keep brands moving

Media Elaine O'Regan 10 hours ago

Best in Fest lands contract to manage two family festivals

Media Elaine O'Regan 10 hours ago

Business Post chief executive appointed as Newsbrands Ireland chairman

Media Business Post 2 days ago