Brands must practise before they preach

Many companies have responded to the Black Lives Matter protests over the death of George Floyd, but it’s vital to examine your own record before weighing in on such a serious issue

7th June, 2020
Brands must practise before they preach
Colin Kaepernick featured in this famous Nike ad after his national anthem stance over racial injustice in the US

Two years ago, to mark the 30th anniversary of its famed tagline Just do it, Nike, the sportswear brand, released an ad featuring Colin Kaepernick.

A former quarterback with the San Francisco 49ers, Kaepernick had made headlines in 2016 by refusing to stand for the US national anthem at a series of pre-season games.

In an interview with NFL Media, Kaepernick said he had chosen not to stand because he did not want to show pride...

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