Tuesday August 11, 2020

Brands must practise before they preach

Many companies have responded to the Black Lives Matter protests over the death of George Floyd, but it’s vital to examine your own record before weighing in on such a serious issue

7th June, 2020
Colin Kaepernick featured in this famous Nike ad after his national anthem stance over racial injustice in the US

Two years ago, to mark the 30th anniversary of its famed tagline Just do it, Nike, the sportswear brand, released an ad featuring Colin Kaepernick.

A former quarterback with the San Francisco 49ers, Kaepernick had made headlines in 2016 by refusing to stand for the US national anthem at a series of pre-season games.

In an interview with NFL Media, Kaepernick said he had chosen not to stand because he did not want to show pride...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

A brand ambassador for Omega, the golfer says he collaborated on the design of the €46,900 Seamaster Aqua Terra Ultra Light

Aaron Rogan | 2 days ago

Competition might be behind closed doors but TV stations are relieved to have some entertainment to screen, and many are coming up with innovative ideas on how to make it more attractive for viewers

Willie O'Reilly | 2 days ago

The challenge is in making the most of the sped-up migration online while re-imagining the next stage for the high street, says David Field of MII

Elaine O'Regan | 2 days ago