Ad spend set to pick up again after a slump in 2020
Digital media bucked the trend last year while TV, radio, print and out-of-home advertising declined but sales after expected to grow across all media in 2021
Ad spend in the Irish market is expected to pick up this year following an extremely challenging 2020. In all, IPG Mediabrands Ireland expects to see spend rise by 8.4 per cent over the next 12 months, coming in at about €1.3 billion by the year’s end.
This will be welcome news for the various media dependent on this spend, from TV and radio to print and digital. It will not, however, represent a full recovery...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
Willie O’Reilly: A long overdue reckoning for the giants of social media
The recent events in Washington DC have seen Facebook and Twitter diving for cover as they try to wash their hands of responsibility. It won’t work
Ad campaign reveals rise in domestic abuse during pandemic
Women’s Aid has teamed up with Vodafone to highlight the crisis after calls to its helpline rose 41 per cent from March to October last year
Waterford Whispers creator ‘stands by’ sketch of God as rapist
RTÉ withdrew the New Year comedy broadcast from its website after 4,000 complaints
Willie O’Reilly: Architecture of our media industry is more robust than we realise
In the face of constant change, it’s remarkable how publishers and broadcasters manage to stay the course
