Ad firms join forces to share network of 1,000 digital outdoor screens
Adtower and Wide Eye Outdoor will offer their out-of-home services together ahead of a planned merger later in 2021
Adtower Digital Media and Wide Eye Outdoor have merged to form a new Irish-owned digital out-of-home company that will have access to a network of close to 1,000 sites around the country.
The two parties have formed a new entity called Evolve, which will be led jointly by Eoin Wrixon, chief executive at Wide Eye Media and Vincent Whelan, managing director at Adtower.
Wide Eye Outdoor is the out-of-home (OOH) arm of Wide Eye Media, the...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
Last exit: O’Brien says final goodbye to Irish media scene
Denis O’Brien’s stormy romance with the Irish media is finally coming to an end. But his plans for Digicel may end up making his losses here look like small change
Bauer’s purchase of O’Brien’s radio empire is shake-up time
The German publishing and broadcasting company Bauer Media which has bought the Communicorp stable of radio stations is likely to energise a moribund Irish radio industry that has, nevertheless, managed to hold onto its listeners
Emmy Award-winning couple draws up plans for animation hub in Dundalk
Denise and Francis Fitzpatrick created the children’s series Jakers. Their latest venture, Futurum, which is planning a hub in Louth, is making a series about a baby polar bear delivered by mistake to Ireland
Willie O’Reilly: Media commission can’t be just a worthy talking shop
With people increasingly unwilling to pay their TV licence fee and more inclined to put their money into streaming services, the Commission on the Future of Media needs to identify a way forward