‘A big part of PR now is about influencers and advocacy and being culturally relevant’

Northern Ireland agency Smarts is to open a New York office with a focus on pop culture and entertainment

31st January, 2021
‘A big part of PR now is about influencers and advocacy and being culturally relevant’
Smarts’ lobal chief executive Pippa Arlow

While many companies continue to hold off on growth plans as the pandemic rolls on, Smarts is bucking the trend with the opening of a US presence in New York.

The Northern Irish agency has hired Mike DeRae to head up the new office on Fifth Avenue. DeRae is joining from Diageo in Amsterdam, where he was global head of culture and entertainment for Johnnie Walker Red Label.

Pippa Arlow, global chief executive of Smarts,...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Hit drama Smother to air on Alibi after RTÉ show’s writer signs new deal

Media Elaine O'Regan 1 day ago

Willie O’Reilly: BBC was too desperate to look loyal and royal

Ireland urgently needs to pass new online safety laws, department says

Media Donal MacNamee 6 days ago

Willie O’Reilly: Trump gets personal with a special message

Media Willie O'Reilly 1 week ago