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Producers of Austen adaptation wooed by Irish tax break

Producers of Austen adaptation wooed by Irish tax break

This much I know: Mark Hopkins MD of Hopkins Communications

This much I know: Mark Hopkins MD of Hopkins Communications

Mark Hopkins, managing director of Cork-based advertising and PR agency Hopkins Communications

Print and the revolution: online music mags hit the stands

Print and the revolution: online music mags hit the stands

Media & Marketing: Inside Track

Media & Marketing: Inside Track

98FM plans new ad campaign to tune into ‘community roots’

98FM plans new ad campaign to tune into ‘community roots’

JNLR restrictions on local radio stations

JNLR restrictions on local radio stations

Warner honoured for photography

Warner honoured for photography

UTV Ireland claims to have succeeded in attracting its target audience

UTV Ireland claims to have succeeded in attracting its target audience

Despite initial complaints about repeats and missing programmes, UTV Ireland claims to have succeeded in attracting its target audience

Toyota in the driver’s seat for Anton Savage show

Toyota in the driver’s seat for Anton Savage show

Toyota Ireland has paid €240,000 to be the exclusive title sponsor of the new Anton Savage Show on Today FM. Savage’s show airs from 9am to 12.30pm, Monday to Friday, in the slot previously held by The Ray D’Arcy Show.

This Much I Know

This Much I Know

John Lamphiere, EMEA director of corporate sales and operations at Quantcast

Super Bowl – the sponsorship behemoth

Super Bowl – the sponsorship behemoth

The Super Bowl, the highlight of the National Football League in the US, takes place tonight, with an expected audience of over 100 million.

Parcel Connect unveils new online ad push

Parcel Connect unveils new online ad push

Parcel Connect, a parcel delivery provider, has launched its first wholly online advertising campaign.

Inside Track

Inside Track

Core Media branches out out into sponsorship

Core Media branches out out into sponsorship

Marketing pioneer John Wanamaker famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

New image ready for take-off at Aer Lingus

New image ready for take-off at Aer Lingus

The airline’s bosses are hoping that its first TV brand campaign in 20 years will remind viewers of its glory days, writes Colette Sexton