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UTV Ireland claims to have succeeded in attracting its target audience

UTV Ireland claims to have succeeded in attracting its target audience

Despite initial complaints about repeats and missing programmes, UTV Ireland claims to have succeeded in attracting its target audience

Toyota in the driver’s seat for Anton Savage show

Toyota in the driver’s seat for Anton Savage show

Toyota Ireland has paid €240,000 to be the exclusive title sponsor of the new Anton Savage Show on Today FM. Savage’s show airs from 9am to 12.30pm, Monday to Friday, in the slot previously held by The Ray D’Arcy Show.

This Much I Know

This Much I Know

John Lamphiere, EMEA director of corporate sales and operations at Quantcast

Super Bowl – the sponsorship behemoth

Super Bowl – the sponsorship behemoth

The Super Bowl, the highlight of the National Football League in the US, takes place tonight, with an expected audience of over 100 million.

Parcel Connect unveils new online ad push

Parcel Connect unveils new online ad push

Parcel Connect, a parcel delivery provider, has launched its first wholly online advertising campaign.

Inside Track

Inside Track

Core Media branches out out into sponsorship

Core Media branches out out into sponsorship

Marketing pioneer John Wanamaker famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

New image ready for take-off at Aer Lingus

New image ready for take-off at Aer Lingus

The airline’s bosses are hoping that its first TV brand campaign in 20 years will remind viewers of its glory days, writes Colette Sexton

Publicis rolls out €2m Bord Gáis Energy ad campaign

Publicis rolls out €2m Bord Gáis Energy ad campaign

Through-the-line campaign aims to have consumers thinking about the energy provider before competitors

British prime minister exposes his disdain for privacy

British prime minister exposes his disdain for privacy

Jane Ruffino: British prime minister David Cameron’s call for governments to have wider access to encrypted communications exposes his disdain for privacy. We should be very concerned

Netflix users could be blocked for viewing restricted content infringement

Netflix users could be blocked for viewing restricted content infringement

Some Netflix users in Ireland have found ways to access content unavailable here, but the streaming service may be about to clamp down on that kind of activity

Newstalk’s ratings on the rise thanks to the ‘Pat effect’

Newstalk’s ratings on the rise thanks to the ‘Pat effect’

On the Spot: Fiona Hampton

On the Spot: Fiona Hampton

Steve Dempsey: Investors go Dutch with pick ’n’ mix for journalism

Steve Dempsey: Investors go Dutch with pick ’n’ mix for journalism

An Post ‘abused dominant position’

An Post ‘abused dominant position’