Media Marketing Business /

This much I know

This much I know

Aaron Chalke, experience producer, Media Works

Radio daze

Radio daze

While Irish radio stations focus on JNLR numbers, they would be foolish to ignore the arrival of international tech giants such as Apple and Spotify

Newstalk aims to poach RTE’s weekend listeners

Newstalk aims to poach RTE’s weekend listeners

The station aims to win greater audience share with a new Sunday show while also increasing its female presence

Inside Track

Inside Track

Tubridy returns to Radio 1 after five-year absence

Tubridy returns to Radio 1 after five-year absence

Facebook is still the top social media dog

Facebook is still the top social media dog

Facebook has crossed over into the mainstream and could be included in the more traditional methods of advertising

Meaningless statistics undermine marketing

Meaningless statistics undermine marketing

Marketers use some meaningless statistics to prove their work has worth – and that’s why many people don’t understand their value

UPC spends €2 million on broadband ad campaign

UPC spends €2 million on broadband ad campaign

How Heineken looked east for Longitude

How Heineken looked east for Longitude

Employment Matters: A rigorous social media policy is critical

Employment Matters: A rigorous social media policy is critical

Social media platforms continue to revolutionise communication. Our third annual Employment: Social Media in the Workplace survey, released this month, found that the number of employees with work-related contacts on their personal social media had r

Core Media adapts to changing market

Core Media adapts to changing market

The country's biggest media buying agency has a 24 per cent market share and now has ten companies under its umbrella.

Media and marketing: Serial success

Media and marketing: Serial success

The success of crime podcast Serial has spiralled so much that its creator is now fair game for parody on Saturday Night Live

DigitalFood.ie turns over €50k in first month

DigitalFood.ie turns over €50k in first month

Is Facebook the future of news?

Is Facebook the future of news?

Facebook is moving beyond simple ‘likes’ to become a ‘primary news experience’.

Future looks bright for traditional Irish media

Future looks bright for traditional Irish media

Even if live TV viewing dies out, Irish people still expect to be watching the Late Late show three decades from now