A successful collaboration with Nissan Ireland has park managers mulling over the possibility of other branded offerings
Creativity is key to successful advertising, but some radio ads don’t make the grade
After a thrilling summer season, and a surge in viewership, this is the sport to watch for sponsors
Ireland’s unprecedented silver medal in London presents the sport with an opportunity to win over decision makers and sponsors
The unusually sunny weather is why we’re only noticing now how little the networks spend on summer programming
If the restrictions on radio stations were removed, I have no doubt that most music outfits would play similar music (probably what’s called adult contemporary and very similar to Dublin’s 98FM and Cork’s 96FM)
In this month’s Media Matters podcast, Colette Sexton talks to Elaine Geraghty, chief executive of Screen Producers Ireland
Mya Go is one of the few shows that has broken through and speaks to Irish children in the same accents that their parents use. However, this should be happening more often
The latest listenership figures show that RTÉ’s flagship station dominates overall, but the race between Today FM, Newstalk and 2FM is as fierce as ever
He invariably came with a high price tag, but Eamon Dunphy was usually worth it
The findings of a Channel 4 documentary were so extreme that Ireland’s biggest marketing communications group Core stopped advertising on Facebook last Wednesday for more than 24 hours to talk to clients and consult the platform
