Making It Work: Wicklow hair extensions firm grows out with e-commerce pivot

King Hair and Beauty has doubled its revenues during he pandemic, after shifting from a distribution model to a customer-facing online business

27th August, 2021
Making It Work: Wicklow hair extensions firm grows out with e-commerce pivot
Samantha King founded King Hair in 2018. Picture: Fergal Phillips

When Covid-19 reached Ireland, Samantha King’s hair extension business stopped dead overnight. Before the pandemic, King Hair and Beauty was a successful distributor to more than 200 salons around Ireland, but successive lockdowns closed the industry for more than a year.

After a successful pivot into e-commerce, however, the Wicklow-based company managed to double its business during the pandemic against the odds. The firm is now looking forward with confidence to the future, and...

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