The A to Z of K Beauty

The A to Z of K Beauty
South Korea’s most popular skincare export is the face mask

The hottest trend in skincare? South Korean products. Our beauty editor updates your bathroom shelf

The term K-Beauty – that’s cool kid lingo for South Korean skincare innovations – will soon become a mainstay of every woman’s beauty lexicon. In fact, it may already have taken over your bathroom shelf, without your knowledge, such is its growing influence on the global brands we know and love. Make no mistake; South Koreans are serious about their skincare and we’re taking note.

Their biggest influence on Western beauty? The face mask,...

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