What’s in a name for new Kia Ceed?

What’s in a name for new Kia Ceed? View Gallery

The Korean carmaker has tidied up its signature hatchback in a big way, writes Dave Humphreys

It’s only when you look back at the first-generation Kia cee’d [sic] which debuted in 2006 that you see the rate at which the Korean carmaker has upped its game. First used to entice buyers unsure of the relatively unknown brand name, its seven-year warranty is now offered as a vote of self-confidence in its own product – or so the marketing people would like you to think.

Kia’s Sportage and larger Sorento have earned...

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