Welcome to the new counter culture

Welcome to the new counter culture
Irish tanning firm targets new markets

In which Caroline is particularly excited about a major new beauty destination in the heart of Dublin . . .

Last Thursday, to the delight of cosmetics enthusiasts the length and breadth of the country, and after several years of planning and investment, Arnotts officially unveiled its brand new Beauty Hall. Complete with a coveted list of global and niche brand arrivals (many of which are available only in the Dublin department store), exclusive events and immersive beauty experiences, it contains much to get excited about.

Peel back the glossy packaging, however, and you’ll find...

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