Under the influence
Many restaurateurs are being cold called by "social media influencers"
I suspect it’s safe to say that when Gaz Smith, chef and owner of Michael’s restaurant in Mount Merrion in Dublin, tweeted about his frustration at being targeted by so-called social media ‘influencers’ earlier this week, he didn’t expect it to get quite so much attention.
But Smith’s tweet - “The next ‘influencer to cold call us, in service, offering us social media coverage for €250 a month is getting a frying pan ...