Ultra lounge

Irish unisex label Reuben Avenue is rapidly gaining fans from the Middle East to New York with a focus on luxurious, minimalist pieces that ooze ease and sophistication. What’s more, the brand’s campaign has just struck gold with fashion’s rising star

Aura 100 per cent Irish linen kimono, €345; Natura 100 per cent Irish linen trousers, €165

Capturing the zeitgeist for a luxe, ethical offering, Dubliner Eoin Dillon’s Reuben Avenue label has made some pretty impressive ground since a 2016 launch, with its blurred lines between day and night wear, and its use of premium and ethically-sourced silks ...