Ultra lounge

Ultra lounge
Aura 100 per cent Irish linen kimono, €345; Natura 100 per cent Irish linen trousers, €165

Irish unisex label Reuben Avenue is rapidly gaining fans from the Middle East to New York with a focus on luxurious, minimalist pieces that ooze ease and sophistication. What’s more, the brand’s campaign has just struck gold with fashion’s rising star

Capturing the zeitgeist for a luxe, ethical offering, Dubliner Eoin Dillon’s Reuben Avenue label has made some pretty impressive ground since a 2016 launch, with its blurred lines between day and night wear, and its use of premium and ethically-sourced silks capturing an audience from Ireland and New York to the Middle East. Increasing its unisex offering in recent months, the collection is created from hand-woven Irish linens to form a capsule range with prices starting at €165 for linen trousers to €450 for a silk kimono.

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