Toyota is well placed to hit the front again
Don’t bet against the Japanese powerhouse climbing back to the top of Ireland’s automobile hit parade
It’s almost a decade since a Toyota model took the top place in the new car sales charts in Ireland. Back in 2009, the Avensis was the Japanese company’s champion, and just a year on from the big motor taxation change based on emissions, some 62 per cent of the Avensis models sold were powered by a diesel engine. Fast forward to today, as we accelerate rapidly towards the end of the year and the start of the ‘191’ registration period: there’s no Avensis in Toyota’s ranks and, more radically perhaps, no diesel engines (at least not in the firm’s passenger vehicles). And yet, I’ve just sat through a presentation by Toyota Ireland’s senior management in which they were unequivocal in their aim to take the top spot again for 2019.
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