Toyota is well placed to hit the front again

Toyota is well placed to hit the front again

Don’t bet against the Japanese powerhouse climbing back to the top of Ireland’s automobile hit parade

It’s almost a decade since a Toyota model took the top place in the new car sales charts in Ireland. Back in 2009, the Avensis was the Japanese company’s champion, and just a year on from the big motor taxation change based on emissions, some 62 per cent of the Avensis models sold were powered by a diesel engine. Fast forward to today, as we accelerate rapidly towards the end of the year and the start of the ‘191’ registration period: there’s no Avensis in Toyota’s ranks and, more radically perhaps, no diesel engines (at least not in the firm’s passenger vehicles). And yet, I’ve just sat through a presentation by Toyota Ireland’s senior management in which they were unequivocal in their aim to take the top spot again for 2019.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive​.

Related Articles

More from The Business Post