Toyota is trying hard to shake its ‘reliable but dull’ image - with the help of the halo Supra

Toyota is trying hard to shake its ‘reliable but dull’ image - with the help of the halo Supra

There’s nothing wrong with wanting a reliable car. I’m sure we’ve all owned vehicles that we wish had been more dependable. Yet people are regularly swayed by other less tangible and, well, more desirable aspects of a car when choosing between two models. In short, car buyers are as likely to listen to their hearts as their heads. It seems that Toyota has finally woken up to that after a few decades of delivering vehicles...

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