How Torres mastered reinvention

Taking an academic approach to mass wine production has put Miguel Torres firmly on course to join the fine wine category

Miguel Torres has evolved the wine brand into a high-quality business with an academic core

In 1982, aged 41, Miguel A Torres, heir to the successful Spanish Bodegas Torres wine business, decided to go back to college to study the advanced oenology course at the University of Montpellier. Miguel Torres was already a brilliant winemaker, having graduated as an oenologist from Burgundy’s University of Dijon in 1962.

Why was his such an interesting move? Well, a key project with which he was concerned in his family’s winery, a ...