Rolex: Timepiece of mind

Rolex: Timepiece of mind View Gallery
Oyster Perpetual with full calendar and moon-phase display, 1952, Photo © Phillip’s, Geneva

It’s a luxury superbrand and a five-letter status symbol: Ruth O’Connor delves into the rich history of Rolex

Did you know that the tiny bubble of glass above the date on the face of a Rolex watch was conceived of in a ‘Eureka’ moment at bathtime by founder Hans Wilsdorf? Or that the five prongs on the Rolex crown represent each of the five letters in the brand name as well as the five digits of the hand?

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