What makes Flying Tiger tick

What makes Flying Tiger tick View Gallery
Mette Maix, chief executive, Flying Tiger Copenhagen

You may know it for its quirky products and its bright, tempting interiors. But Flying Tiger Copenhagen is also one of the biggest retail success stories in recent years, with almost 1,000 stores across 30 territories

The head office of Flying Tiger Copenhagen sits on the the east side of the inner port of Copenhagen overlooking the Inderhavnsbroen bridge, which, though wide enough to take a stream of traffic, is mostly passage for a constant rush of bikes whizzing silently across water. The home of this stealth retail phenomenon is a centuries-old remodelled four-storey warehouse with broad arched windows and a cool cream exterior. When Zebra A/S, the parent company, moved here several years ago, car spaces had to be reworked as bike parks. A truly Danish flip.

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