The Line of Beauty: Dublin's Beautiful South

The Line of Beauty: Dublin's Beautiful South View Gallery
Grainne Wynne at Beautiful South, her new boutique in Rathmines, Dublin 6Fergal Phillips

One of Dublin’s newest boutiques, Beautiful South, had a queue outside its door before it even opened. Owner Grainne Wynne tells Jessie Collins about creating something different

‘If you had asked me six months ago if I’d be running my own store now, I’d have laughed.” One of Dublin’s newest retailers, Grainne Wynne is the epitome of a whirlwind entrepreneur. Her first business venture kicked off only last October when she spied a corner retail unit up for grabs in the fast-evolving Swan Centre in Rathmines. The premises opens out onto the Castlewood Avenue thoroughfare. “When I spotted the location, I nearly crashed the car,” Wynne recalls. “I immediately pitched to the owners of the centre and said ‘you want me’. What I wanted to do was to bring in beautiful clothes and make it a beautiful experience, a place people would want to visit.”

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