The big blow-out

The big blow-out

The trend for weekly blow-outs has crossed the Atlantic, with a wave of dedicated blow-dry salons popping up here. Beauty expert Caroline Foran lists some of her favourites

Time was, our salon visits ran like clockwork. On a four-to-six week maintenance basis, we sought only to keep our cut and colour in check. The blow-dry was reserved for special occasions, with the only option other than straight being the omnipotent curly blow-dry. Today, however, we’re catching up with our Stateside sisters, working in a weekly blow-out as regularly as a morning yoga and matcha latte session.

The blow-dry has become big business...

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