Swedish showman unveils his secrets of slick salesmanship
Non-fiction: The Sell: The Secrets of Selling Anything to Anyone. By Fredrik Eklund with Bruce Littlefield. Piatkus, €19. Reviewed by David Clerkin
Fredrik Eklund’s CV is probably worthy of a book in its own right. The entrepreneur ran a successful internet start-up in his native Sweden, and even convinced a Swedish prime minister to become a shareholder in it, before the dotcom boom became the dotcom bust and Eklund lost his shirt.
After moving to the US and spending a brief interlude as a gay film star (he appeared in half a ...
