This study of political emotion hits a nerve

This study of political emotion hits a nerve
Jonah Peretti of Buzzfeed believes that late capitalism depends on us all developing and casting off identities at increased rates GETTY

NON-FICTION: Nervous States: How Feeling Took Over the World, By William Davies, Jonathan Cape, €17.95

A decade before founding BuzzFeed, Jonah Peretti described the difficulty of fostering identities that defy what he termed “the logic of commodification”. Late capitalism, he wrote in a 1996 article in the academic journal Negations, depends on us all developing and casting off identities at increased rates, imagining ourselves anew through consumption.

As Peretti imagined it, the end result is...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post