Seat’s Cupra runneth over

Seat’s Cupra runneth over View Gallery

The Spanish carmaker’s performance division goes it alone with the new Cupra Ateca, writes Dave Humphreys

Cupra, the high-performance division of Seat, has been adding power and refining performance for Seat’s sportiest cars since 1985. Now it is spreading its wings.

Under the leadership of Luca de Meo (current president of Seat and the man who resurrected and transformed Abarth for Fiat), it is in the process of becoming a stand-alone brand. Cupra will continue to use Seat vehicles as a basis, but from now on these will only carry Cupra...

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