Peugeot backs itself with new 208

Peugeot backs itself with new 208 View Gallery

The French carmaker’s design renaissance continues as it unveils its latest supermini

When automotive brands get into a rut, all it takes to reverse the trend is to improve the product. Sounds simple, yet it’s anything but. It takes billions of euro to develop even one new model well.

It helps, though, when the company in question has plenty of money at its disposal. This was the case with Toyota, which went through a dull period in the late 1990s and early 2000s, before realising that...

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